Seven areas to look at to answer the question: how well does our website do its job, and Top Source Media digital marketing what improvements do we need to make? I’ve recently been working on a mini project with a client to define the proposition for their digital channels, including looking at how well their website helps them achieve their goals. In some sectors - like UK Government - there’s things like the Service Standard which help set out good practice. But for smaller, simpler websites looked after by two or three people, you need something a bit more down to earth, that helps you work out what needs improvement and prioritise your todo list a bit. If your website was a car, charnelleattitude.com something like an MOT test, to tell you if any bits need urgent attention from a safety point of view. How well do we understand who our users are and TopSourceMedia.com what they need? How clear is our focus on what we need to achieve with our channels and does the website reflect that?

How well do we ensure our published content is up-to-date, and answers users’ questions in an engaging way? How far do we help users find information quickly - however they use our site? How easy is it to find us in search and does the site load quickly on any device? How well do we protect the site from attack and keep it running smoothly and users’ data secure? How far have we met our obligations under law? We then went through this on a call and followed up with some links to tools or templates that might help address the gaps. You could do a more thorough job and identify examples or turn the ‘Good looks like’ into more of a checklist if you want. Here’s a version of my seven areas above as a Word doc template (.docx). If you find it useful or can think of improvements, please let me know!

Many broken belief systems that exist do so because of a misinformed understanding of how the world works through naive idealism, with various special interests paying to syndicate misinformation that coincides with their current business model to foster culturally constructed ignorance - agnotology. It is not a bubble. This time is different. Who was behind that lie? The bankers, the mortgage brokers, the Realtors, bond raters, hedge funds, construction companies, Top Source Media running real estate ads, local government tax revenues, current home owners who kept seeing their "savings" go up while doing nothing. Some of those people did not intentionally aim to be deceitful, they just believed a convenient lie that fit with their worldview. And so the bubble grew until one day the fraud was so integrated into society that there was simply nobody left to sell to. Then the bottom fell out. The rule of law was SELECTIVELY & arbitrarily enforced against a few, even while companies that made sworn statements admitting to doing literally millions of times more damage were not penalized, but rather bailed out / promoted.

Bowen testified on April 7 before the Financial Crisis Inquiry Commission created by Congress. The rule of law only applies to those who lack the resources needed to subvert it. Socialism for the rich, capitalism for the rest! Wachovia was a strong brand. A true pioneer and market leader in the drug money game, which funneled over 1/3 TRILLION Dollars onto the hands of drug dealers. For the crime they got a slap on the wrist. There was no jailtime. There was no honest attempt at the rule of law. The same is true online. Those who exhibit desirable characteristics are promoted & those who do not fit such a frame are left to fight amongst other losers in the market. Being grounded is not a way to get positive headlines. Saying that the web is becoming just like the fraud laced offline world would be considered in poor taste. If you manufacture evidence that your LinkedIn votes are directly tied to better Google rankings then outsiders who are unaware of the workings of your industry may syndicate that misinformation.