The matchmaking algorithm is the unsung hero that determines exactly who you will face every time you press the 'Battle' button.

While this conspiracy theory is widespread, the reality is much more mundane and focused entirely on mathematical fairness.
How You Are Ranked
The algorithm's primary goal is to match you against someone with the exact same—or very similar—trophy count.

When you go on a massive winning streak, your trophy count inflates, and the algorithm begins matching you against significantly better players.
If you are hovering around 50%, you are in the correct arena for your skill level.Patience is required.If you drop trophies, the algorithm matches you against easier opponents. Level-Based Matchmaking
The standard Elo system works perfectly for chess because all pieces are equal, but tower rush games feature upgradeable cards.

The system will try its best to match you with someone who has the same trophies AND a similar tower level.
Community MythThe TruthThe Loser's QueueThe algorithm does not force losses; you are simply playing tilted against harder opponents because your MMR is inflatedRigged Deck MatchingDevelopers have confirmed repeatedly that the algorithm does not read the contents of your deck when finding an opponent True Fairness
Because the ladder algorithm must balance queue times against fairness, it will never be perfectly balanced.

The algorithm is blind; it only respects victory.